Top 10 e-commerce software companies
As the online shopping landscape evolves, organizations need e-commerce software that can handle large order volumes, deliver exceptional CX, and streamline back office operations.
Billions of people embrace e-commerce and some analysts expect the online marketplace to double in size by 2025. As the industry becomes more competitive, organizations with outdated e-commerce software may struggle to capture a fair share of the market. In addition to inventory management features, an e-commerce platform should have SEO tools, social commerce features, and a smooth mobile experience.
After examining numerous professional and user reviews, the following 10 e-commerce software companies, including Salesforce, Shopify, and GoDaddy, stand out for helping organizations meet their needs. Explore their unique features, challenges, who they work best for, and pricing information.
1. Salesforce business cloud
As a core Salesforce product, Salesforce Commerce Cloud offers both B2C and B2B versions. Organizations can combine the B2C version of social media selling with channels like Instagram and Facebook. The platform includes personalization features, AI-powered recommendations for buyers, A/B testing, and the ability to launch campaigns and promotions.
Salesforce claims Business Cloud can help businesses of any size, though larger enterprises and existing Salesforce customers can benefit most because of additional Salesforce products.
Pricing It is available upon request and typically includes an annual fee based on user sales.
Advantages: The platform has effective campaign management features and integrates well with other applications. Salesforce has many other products that work with Commerce Cloud, allowing users to view all of their company’s data in one system.
Disadvantages: Commerce Cloud can have performance issues because it loads price books, compatibility issues with iOS, and a complex UI.
2. Shopify
Shopify provides an e-commerce platform for SMBs. It allows users to build complete storefronts and product listings, and includes SEO features, email marketing and promotion management. Users can use Point of Sale (POS) terminal features to sell products personally or through social media.
In addition, Shopify offers Shopify Plus and Shopify Lite for large enterprises with high transaction volumes, which allow small businesses to add products to their blogs or websites and accept credit card payments.
Shopify Plus starts at $2,000 per month, while the Lite version is $9 per month. Basic Shopify Plan Starting at $29 per month.
Advantages: Shopify offers a straightforward UX, responsive customer service, and customizable design templates. In addition, the standard version offers fast and easy deployment.
Disadvantages: Users cannot easily access and edit content, so they may need to purchase third-party plugins — for example, a plugin that allows users to purchase multiple products with one click to extend functionality. Additionally, multi-currency features can be confusing for international customers.
3. Oracle NetSuite Business
Oracle NetSuite Commerce provides web store, order management, inventory and accounting services. The software is aimed at mid-sized businesses and departments within large companies. It includes automation, real-time reporting, email marketing and a mobile app option.
Pricing It is available upon request and typically includes an annual license fee for the core platform, additional modules, number of users, and initial setup fee.
Advantages: The platform offers an omni-channel experience, reliable uptime and NetSuite ERP software integration.
Disadvantages: NetSuite Business has a complex UX and may need customization for features like their payment system – especially for some international users.
4. BigCommerce
BigCommerce includes SEO, marketing, online store creation and web hosting features. The software handles multiple storefronts and headless commerce — a type of e-commerce architecture that integrates back-end business operations into the front-end UI for design flexibility. BigCommerce also offers customizable design templates, integration with WordPress, social commerce, and brick-and-mortar POS terminal support.
Pricing Available upon request.
Advantages: BigCommerce has responsive customer support, omnichannel support, third-party integrations, and a drag-and-drop storefront builder.
Disadvantages: BigCommerce requires custom development for application integrations, including with web content management systems like WordPress and various API clients. Additionally, reporting does not always reflect the customer journey.
5. Wicks
Some people think of Wix as a website builder, but its online store building features make it a top e-commerce software company for businesses — especially those new to online retail. It offers common e-commerce features: templates for building stores, dashboard, e-mail marketing, multi-store support, SEO and social media sales integration.
Pricing The Business Basic plan starts at $27 per month.
Advantages: Wix offers a WYSIWYG website builder, templates and image bank. Additionally, it has responsive customer support.
Disadvantages: The software has limited add-ons and users may struggle to customize the templates. Users looking to build large storefronts may want to explore other options, as Wix is better suited for small businesses.
6. Godadi
GoDaddy is another website builder service with e-commerce features. It has website templates to help SMBs build online stores. Additionally, it offers in-person checkout integration, integration with third-party marketplaces like ET and Facebook, and marketing tools to create social media ads, improve SEO, and send emails.
Pricing It starts at $9.99 per month for the Basic plan with website, marketing features and fees. That price does not include transaction fees.
Advantages: GoDaddy offers easy implementation and reliable uptime. Also, the simple website builder can help more experienced users.
Disadvantages: The platform could use more customization features, and doesn’t always integrate well with third-party services, like Google’s account management system. It also lacks reliable customer support.
7. PinnacleCart
PinnacleCart offers standard e-commerce features: SEO tools, pre-designed and customizable storefront templates; Product listing features such as reviews and price filters; Connections to third-party applications such as QuickBooks and Shopzilla; And the ability to sell products on Amazon, Facebook, eBay and other e-commerce sites.
Pricing It starts at $79.95 per month for the standard plan.
Advantages: PinnacleCart offers easy setup and intuitive UX. It also offers helpful customer support and smooth customization.
Disadvantages: Users may struggle to integrate PinnacleCart with their existing systems. It also doesn’t offer many pre-made design templates like other e-commerce platforms.
8. Shift4Shop
Formerly known as 3dcart, Shift4Shop positions itself as an all-in-one e-commerce software platform that allows users to build websites and storefronts for free, ideal for small businesses and entrepreneurs. It includes templates, email marketing, SEO features and support for mobile commerce.
Users in the US who use the Shift4Shop payment card processor get the service for free. Otherwise Plans Start at $29/month.
Advantages: The platform allows users to add multiple product variations and does not charge for each transaction. It also comes with built-in features like product reviews that other e-commerce software require a plugin for.
Disadvantages: Shift4Shop requires customers to use their payment card processor. Also, some users report unresponsive customer service and poor integration with accounting software.
9. Zoho Business
Zoho Commerce targets SMBs and allows users to build e-commerce websites with a WYSIWYG interface. The platform includes other features such as inventory management, SEO, e-mail marketing and reporting functions.
Pricing Starts at $22 per month for the business starter plan.
Advantages: Zoho Commerce offers affordable and fast implementation. The platform offers an intuitive UX.
Disadvantages: The Platform does not integrate with various third-party applications or payment gateways. Support staff don’t always have product knowledge, and UI tends to lag.
10. SAP Business Cloud
SAP Commerce Cloud works well for large enterprises with high transaction volumes who want to optimize performance using AI-powered product recommendations and A/B testing. It includes built-in workflows, promotional capabilities, the ability to manage multiple product catalogs and storefronts, and the WYSIWYG website editor.
Pricing Available upon request.
Advantages: SAP Commerce Cloud may seem complex at first, but once users learn, they can easily design, organize catalogs, and prioritize tasks and leads. The platform integrates with other SAP products.
Disadvantages: The platform lacks customer support, and new users may need an implementation partner to answer questions. New users may need time to get used to the complex UI.
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