Adobe and NVIDIA partner to unlock the power of generative AI

• Adobe and NVIDIA jointly develop a new generation of advanced generative AI models.
• The partnership focuses on the deep integration of generative AI into creative workflows.
• Both companies are committed to content transparency and content credentials powered by Adobe’s content integrity initiative.

GTC—Today, longtime R&D partners Adobe (Nasdaq: ADBE) and NVIDIA announced a new partnership to unlock the power of generative AI to further advance creative workflows. Adobe and NVIDIA will focus on developing a new generation of advanced creative AI models for deeper integration into the applications used by the world’s leading creators and marketers.

Some of these models are jointly developed and marketed with Adobe’s Creative Cloud flagship products, such as Adobe Photoshop, Adobe Premiere Pro and Adobe After Effects, as well as the new. NVIDIA Picasso Broad access to cloud services for third-party developers. The partnership’s priorities include supporting the commercial viability of new technology and ensuring content transparency and Adobe-powered content credentials. Content validity initiative.

Part of the NVIDIA AI Foundation cloud services for generative AI It was announced today.NVIDIA Picasso enables users to build and deploy AI-powered image, video and 3D applications with advanced text-to-image, text-to-video and text-to-3D capabilities to maximize creativity, design and digital productivity. Simulate via simple cloud APIs.

“Adobe and NVIDIA have a long history of working closely together to advance innovation and marketing technology,” said Scott Belsky, Chief Strategy Officer and EVP, Design and Emerging Products, Adobe. “We’re excited to partner with Generative AI to give our customers more creative options, accelerate their work, and help with content production.”

“Generative AI offers powerful new tools to drive innovation like never before,” said Greg Estes, VP, Corporate Marketing and Developer Programs, NVD. “With NVadi Picasso and Adobe tools like Creative Cloud, we can bring the transformative capabilities of generative AI to help you explore more ideas to efficiently produce and scale amazing creative content and digital experiences.”

Adobe Firefly

Earlier today, Adobe introduced Adobe Firefly, Adobe’s new family of creative AI models, and released its first model in beta focused on image and text effects designed to be safe for commercial use. Firefly brings greater accuracy, power, speed and simplicity directly into Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud workflows for content creation and enhancement.

Hosting some Adobe Firefly models with NVIDIA Picasso boosts performance and generates high-quality assets to meet customer needs. (For more information about Firefly, including how it is trained and how it honors the role of creators, please see) This blog post.)

Adobe is developing new generative AI services to help create video and 3D assets and help marketers optimize and personalize content for digital experiences, advancing end-to-end marketing workflows.

Content validity initiative

Adobe founded the Content Authenticity Initiative (CAI) to develop open industry standards for establishing ownership and content credentials. Through content credentials that CAI adds to content as it’s created, created, edited, or generated, people have a way to see when content is generated or changed using AI. Adobe and NVIDIA, along with 900 other CAI members, support content credentials to help people make informed decisions about the content they encounter.