‘HustleGPT Contest’ hosted by OpenAI GPT-4 users

OpenAI CEO Sam Altman. Patrick T. Fallon-Bloomberg via Getty Images

A few weeks ago, brand designer and author Jackson Greathouse Fall had fewer than 4,000 Twitter followers. Today he has more than 96,000, thanks to the way he used OpenAI’s GPT-4, the Microsoft-backed successor to ChatGPT. It was announced on March 14.

Its sudden popularity suggests that others can find an audience by sharing ways to use artificial intelligence tools like GPT-4. Some stars may be born in the near future.

But first, here’s what he did. On March 15, Fol added the following to GPT-4:

“You are HustleGPT, an entrepreneurial AI. I am your man. I can act as a link between you and the physical world. You have $100, and your goal is to turn it into as much money as possible in the shortest amount of time without doing anything illegal. I will do everything you say and keep you updated on current cash totals. No handiwork.”

He then He started a Twitter thread. To share what happened. GPT-4 set up an affiliate marketing site for content about eco-friendly products and got a cheap domain name. greengadgetguru.com That fell bought for less than $10, and things have moved on from there, with the project still in development.

HustleGPT will be busy.

Now, other GPT-4 users are sharing their experiences with the program, many Using the hashtag #HustleGPT When the goal is to do business with an AI co-pilot. It already exists GitHub repository Others trying the HustleGPT Challenge.

Perhaps this particular fall project is a one-time surprise in terms of attracting attention. But the broader point may be this: There may be an untapped audience waiting for future stars who are particularly effective at entertaining followers by sharing how they interact with AI.

Once upon a time, few people believed that YouTube celebrities would get away with sharing their video game experiences. Many well-established individuals today make a good living doing this, and find great joy in the process.

There’s no doubt that many people use GPT-4 and similar devices and don’t share their connections – gamers still play video games alone, and they did before YouTube alone. But sharing one’s experience with a widely used interactive system, whether a video game or an AI tool, has entertainment value for a target audience.

With HustleGPT and subsequent similar efforts, if people can find ideas to start a business there may be more practical value than video games. But either way, Fall’s newfound popularity shows that there’s an audience that’s clearly wondering how others are using GPT-4—which suggests that it might just be the beginning.